The Beginnings

In 2006 owner Greg Butler after having sold a very successful discount store chain was looking for the next big retail idea. After an exhaustive study of the discount store market and what customers wanted and needed Christmas Discounters was established. Greg’s extensive experience as an owner and buyer for 15 years was crucial in this new endeavor. With thousands of contacts across Canada and the United States there were literally an endless number of deals that could be purchased directly, without middlemen, saving customers real money.


The Concept

The idea was to provide brand names at greatly reduced prices, in the 4th quarter. This would be accomplished by purchasing canceled order, package changes, discounted items, bankruptcies and over production, through our extensive network of contacts. Christmas Discounters focus is to provide an extensive selection of seasonal products as well as general merchandise including toys, linens, bedding, pet supplies, frames, books, hardware, giftware and clothing to name a few. Prices points can range from $1.00 to over $200.00, however most retails are under $30.00. Because of the nature of deals buying the stores are never the same on any two visits except for the basic items you would expect to find at great values. The concept has evolved to customers demands and in the year round locations we carry seasonal merchandise for all the various seasons such as, spring garden, Halloween, Easter, and others.


The History

In 2006 two stores opened one in Montague in the old dairy and the second location in Sherwood in the old Scotia Bank. This was an exciting time and a very busy time as customers flocked to the stores to see what they were all about. After a very successful first season plans were started for season two and a location in Summerside was opened. Season three saw Christmas Discounters add additional locations in Nova Scotia and New Brunswick as well as franchising the first two locations.


Season 4 thur 6,2009-2011 saw additional locations open in N.B.& N.S. as well as two new franchisees were added


In 2012 because of customer demand the first year around location was opened in Summerside and a building was purchased in Montague PEI for another. 2013 promises to be another great year with the opening of a new location in Montague. Plans are also in place to expand into new markets in NS & NB.